6sense + Drift
Traditional B2B sales and marketing tactics like web forms, mass emails, and cold calls simply don’t cut it anymore. Targeting the right accounts at the right time, engaging buyers across channels, and personalizing web experiences are essential for marketers and sellers that want to break through the noise.
With 6sense and Drift, you can uncover real opportunities for your business, prioritize the right accounts and contacts, and engage buyers with meaningful conversations.
Identify anonymous and known visitors from target accounts6sense’s industry-leading Company Graph identifies visitors browsing your website and provides Drift Intel with actionable account information like company name, location, industry, & size.
Give website visitors a personalized experience that stands outUse Drift Intel to trigger customized welcome messages, chat playbooks, and more—so every visitor can get the kind of personal touch buyers want and expect.
Connect with high-value buyers in real time to fast-track opportunitiesWith live chat functionality, when a VIP lead lands on your site, your sales team can instantly reach out with a personalized message. You’ll never miss an opportunity to connect with your highest value accounts.
Joint customers of 6sense and Drift can take their account-based sales and marketing strategies to the next level by infusing Drift with even more data points to drive personalized conversations, route qualified leads to the right sales reps, and capture leads and opportunities.
In addition to 6sense firmographic attributes such as company name, industry, revenue, and location, customers can leverage dynamic segments and predictive analytics into Drift, to drive even more highly targeted messages and actions when a visitor lands on their website.
Drift helps businesses use conversations to remove friction from the buying process. Drift Intel takes that to the next level by enabling Drift customers to instantly recognize high-value target accounts, engage them with personalized messages based on detailed account information, or route them to the right sales rep, using 6sense data.
6sense’s industry-leading Company Graph, 6signal, enables Drift customer’s website to de-anonymized website traffic, enabling them to deliver personalized messages and target the accounts they most want to engage.
“To be ahead of the curve, it made perfect sense to join the two platforms of Drift and 6sense – together it is like printing pipeline.
We can personalize the conversation and alert reps once (key accounts) reach our website. Hugely excited about this partnership!”