6sense + Uberflip
Drive meaningful account engagement and create end-to-end personalized campaigns using rich account insights.
Drive meaningful account engagement and create end-to-end personalized campaigns using rich account insights.
With modern B2B buyers consuming up to seven pieces of content before engaging solution providers, personalized content has become critical to comprehensive, effective ABM strategies.
Together, 6sense and Uberflip enable revenue teams to dynamically personalize content experiences at scale based on deep insights about accounts that are in market for their solutions.
The integration between 6sense and Uberflip pushes essential personalization attributes (like account, persona, timing, and branded and generic keywords being researched) from 6sense to dynamically adjust Uberflip content streams. Revenue teams not only know which accounts have the greatest potential, but they can also deliver the right content experiences at the right time across hundreds or even thousands of accounts.
Integrating 6sense with Uberflip allows marketers to leverage intent data to meet visitors where they are in the buyer journey with curated, relevant content.
The result?
Higher engagement, increased content consumption, and target accounts closer to a purchasing decision.
Target accounts without building individual ABM destinations for each. Personalize titles, company logo and other text elements based on 6sense data.
Dynamically surface the most relevant content inside an Uberflip Marketing Stream based on tags that are matched to 6sense segments.
Hold buyers’ attention beyond the click by showing assets relevant to their needs and interests which drives better engagement and conversion on content.
As Chief Marketing Officer of Uberflip, Randy Frisch always says “the key to buyer engagement is the right content.”
Pairing 6sense’s rich AI-driven account-based data with Uberflip’s content experience platform with enables marketers to drive engagement like never before.
Joint customers are already taking advantage of the integration between 6sense and Uberflip to scale ABM across their entire go-to-market strategy.
Aprimo leverages 6sense and Uberflip to deliver adaptive, responsive, and predictive content experiences to prospects and customers.
With 6sense and Uberflip, Fortinet went from generic to highly personalized content programs, exceeding conversion benchmarks by 15x without additional resources.
