Delivering on the RevTech Revolution promise, 6sense continues to combine multiple intent data sources – including our proprietary keyword-based intent – to enable advanced segmentation, create engaging customer experiences and allow B2B teams to predictably deliver on revenue targets.
6sense is the only account-based platform that integrates TrustRadius intent data to enable marketing, sales, and ops teams to build audience segments for data exploration, personalizing buyer experiences, and triggering campaigns and outreach.
“We always saw great results using TrustRadius intent data within 6sense prior to this integration. This integration makes intent data and segmentation a more scalable strategy for our team. The fact that the data is dynamic is a game changer for making highly-targeted segments that are evergreen.”
Direct integration of intent data from TrustRadius is readily available within the 6sense platform to build audience segments for data exploration efforts, to personalize buyer experiences, and trigger campaigns and outreach. Seamless access, without requiring manual uploads, enhances efficiency allows for scaled segmentation
Revenue teams stay informed with real-time visibility into account research on TrustRadius helping uncover new prospective accounts to target, highlighting opportunities for account expansion, minimizing risk for churn and allowing B2B teams to predictably deliver on revenue targets.
TrustRadius intent data supplements 6sense’s proprietary and unlimited keyword-based intent by providing product comparison intent data with every 6sense platform subscription. TrustRadius intent customers can also integrate product and category-specific intent data.
“Over 15% of our accounts increased the buying stage when we integrated TrustRadius intent data in 6sense. It really helps move accounts down the buyer’s journey.”